Online reputation management in the digital era for the organization, brand, and individual has its roots firmly grounded in Google searches, blogging, articles, comments, online reviews, and social media mentions. The advent of e-commerce, for example, enables customers to make purchase decisions online for varieties of products for convenience and choices. This purchasing trend has encouraged the organization, brand, and individual to actively seek a positive reputation that improves business and individual competitiveness to succeed.
What is Online Reputation Management?
Online reputation management is the process of observing, influencing, and dealing with what’s being said about a business or individual on the web to gain a positive image. That said, keeping up a positive online reputation is therefore fundamental to the organization, brand, and individual due to increase nature of online activities. Internauts are presently the ones who shape the reputation of the organization, brand, and individual through their conversations online. It is, therefore, an act of necessity for the organization, brand, and individual to gain positive mentions online to grow businesses or acceptability and earn the trust of their followers. Building a positive reputation requires a proactive approach which takes years to achieve.
Key Elements of Reputation Management
The key elements of reputation management have been placed under – Online Media Monitoring Solution covering such topics as in sequential order :
- Social listening
- Online Malicious Behaviour
- Social Mention
- Brand Monitoring
- Audience Insights
- Business Insights – Sentiment and Competitive Analysis
- Data Analytics
- Enterprise Solution
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