Public Relations Planning Process

We design an actionable Public Relations planning process that commences with a situational analysis of the organization’s perceptional pain points among the target groups in its industry,  formulate the objectives, develop stories, and content creation for inbound marketing channels directed at different PR types mix selection, recommendation, and budgeting in the implementation and controls phases with the KPIs as the measurement for the effectiveness of the campaign.

Different Types of Public Relation Programs

We help our clientele plan year-round visibility directed at the target audience to gain a superior share of voice and share of tone in their industries that promote brand image earning them the trust of their various stakeholders.

Public Relations Types

We design a dynamic program for each Public Relations type with KPIs as a measure of effectiveness beginning with situational analysis, target audience identification,  key topic to focus on with its message,  inbound content marketing creation, and distribution plan, press release calendar creation and the distribution of press relation and syndication, and more importantly the implementation and control of the program.

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Public Relation Campaign Tools

Public Relations campaign tools are select-mix of elements that deliver the stories and content to the target audience to boost reputation. These are as follows:

  • Media Relations.
  • Advertorials.
  • Social Media
  • Newsletter
  • Brochures and Catalogues
  • Business Events
  • Speaking Engagements
  • Sponsorship and Partnership
  • Employee relations
  • Community relations
  • Crisis Management
  • Investor Relations
  • Customer Relations
  • Channel Relations,
  • Government relations, etc

Let’s plan your Public Relations programs. Chat us up.

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