By now I hope you’ve attended what’s called a webinar which means that you register for an online event for a specific date and time, show up, and an instructor shows their screen and presents something with their voice. Many times you can raise your hand, get unmuted, ask questions. Some of these webinars are free, some are paid.
Because you’re here, I think you might want to run your own webinar. But it’s important not just to run a live webinar event but to record that webinar and use that replay right away. It depends on what kind of webinar you’re running.
With webinars, you’re either getting money upfront to present some kind of multi-session or multi-week course to build a membership site with, or you are running a webinar for free which means that you are presenting an offer to your audience and asking for money at the end.
Now, if you run a free pitch which means that the webinar itself is free and you promote something in the end, you can post this webinar recording in many different places. First of all, set it up on what we call a “webinar reply page” – a page with nothing on it other than a video recording of your webinar event. The next thing you should do is place this webinar recording inside of some kind of paid membership site, that way somebody can join one site of yours and get access to all your training in one place.
Did you know that you can post this video to video sharing sites such as YouTube? YouTube now allows you to post extra long videos which means that even if your webinar ran for two hours, you can still list this video on YouTube.
What if you presented a webinar where people paid to get access to that webinar? What I would do is, first, place the webinar recording inside of some kind of a membership site. Charging people $500 for four live webinars is one thing. But you can charge that same $500 and present four times live but also record it.
Now, if anyone missed any sessions, or they want to come back later, or you want to promote the same course, later on, someone can pay for access to those recorded videos.
When you run a webinar and you post it inside a paid members’ area, you have multiple opportunities to make a big deal about it because it’s one thing to post a webinar recording inside your members’ area, but you should also email all of your members telling them to view that webinar recording.
A few days later, you can remind them that that webinar recording was posted, to watch it right away, and to post what they thought. A few days later from that, you can tell them that some people have already responded to the video and for them to read the comments and respond to those as well.
Even from just one webinar recording, you can contact your subscribers three times or more so that they’ll view it.
Finally, one thing that I’m always careful about is how can I use the important things I say later on? If I present something on a webinar, especially a free pitch webinar, and there’s one section where I say something or explain a concept that I really have not explained in such a way before, I make sure to get that transcribed and set it aside as a chapter in a future book.
You should too because if you present a one-hour webinar, that’s going to be about a twenty-page transcript. Now, if you put this into a book where the size of the page is sized down – there might be pictures or lists – you can easily have a thirty or forty-page chunk of your book. That means that if you present just one webinar a month for a year, you can publish two or three print books every single year. Pretty powerful.
With the webinar replay, post your free pitch webinar on YouTube, post inside a membership site. For a paid webinar, post it on your membership site as a module in your course, mail for it to your members several times, and whatever kind of webinar you run, get it transcribed so that you can use the various pieces in the future for your books or reports.