A webinar is a way for you to stream your computer screen plus your spoken voice-over to potentially hundreds or thousands of live attendees or students on a call.
You can record this webinar and have a video for later use. But the point of running a webinar, other than to teach, pitch a product, and make money is also to build a list of hungry subscribers.
The biggest roadblock people have when starting out on the Internet is the lack of traffic because, when you make a website and no one is there to see it, it might be the best website in the world, but if no one knows it’s there, it doesn’t do you any good. That’s why you need to build what’s called an email subscriber list so that you have traffic on demand.
If you have a new blog post, a new video, a new paid product, or any web page – your or someone else’s that you want people to see – all you have to do is type in a quick note, hit the Send button, and now you have hundreds and thousands of people coming to any web page that you choose.
That’s why you need to build that subscriber list. Webinars are a great way to do that using joint venture promotions, offering private events for specific communities, and also building the relationship with the subscribers that you already have.
Joint ventures are really how most money is made on the Internet and off the Internet. A joint venture simply means that someone who has assets other than yours, usually a gigantic mailing list, will promote you. What’s great is that many referral programs or affiliate programs will allow you to specify what’s called a “bounce URL” – this means that someone can send an email to their subscriber base promoting a specific link. Their thousands of subscribers click on that link and are tagged in your affiliate system. That means that the joint venture prospect who promoted your webinar event now will receive credit if any of those attendees buy from you in the future.
Now, this is a win-win scenario for everyone because these people with gigantic mailing lists simply have to write a message, send prospects to you, and now you make the sales, the affiliate gets paid. This works out for you because, if you pitch a product quite well on a webinar, you get paid and now you have these subscribers to market to in the future.
Speaking of building more subscribers, another easy way to use webinars to build a list is to go to some kind of exclusive group. Go to a private forum, a paid forum, a private Facebook group, a membership site, people who bought a particular product, and offer to teach that community for one or two hours on some subject where they are lacking.
For example, what if you knew a lot about how to advertise on Facebook for real estate for the purpose of selling homes? You joined a membership community, you bought into a training course where this subject was not addressed. What you can do is contact the creator of this membership site, offer to share your expertise with this group of people. What you’ll do then is create a webinar, post a link in the specific group on a compelling subject, and teach that group of people.
Give away your best secrets. If they allow you, drop a link at the end for how someone can buy your latest product.
It really is that simple. That’s something where you can repeat the process over and over again and get better with webinars every single time.
Finally, webinars are a great way to build up the relationship with the subscribers you already have.
Is it worth anything if you have a list of 100,000 email subscribers if none of them click on your links or read your emails? Those are useless. What you need to do instead is promote free webinars, teach them a few things, and have them enjoying and coming back every single time. That way, you stand out from the crowd. When a flood of emails come into their inbox every single day, they ignore most other emails – they open, read, respond, click, and buy from you instead.
Use webinars for joint venture promotions, to run private webinars for specific communities, and to build subscriber relations by running webinars regularly and keeping in touch to make them more responsive.