If you’re looking to teach more people, reach more customers, or make more sales, you can do that using a live webinar which means that you stream your desktop screen and your live voice speaking out into a microphone over the Internet.
To schedule a live webinar, promote a live webinar, and present on a live webinar is very easy – those are the three steps to running a webinar. Schedule, promote, and present.
The first thing you need to figure out is what will be the title, date, and time of your webinar. Decide if you’re going to run a webinar during the weekend or during the week. Evening or morning? What time zone? Schedule this event.
In services such as GoToWebinar, all you have to do is click on Add New Webinar, type in that title, schedule that date and time. Now you have a special registration link you can hand out to others. This is called promoting your webinar.
What you need to do now is post this special registration link onto your website, your blog, your social media accounts such as Facebook, get other people to promote this. But, when someone clicks on this special link, they will be sent to your webinar services such as GoToWebinar where they will now fill out their first name, last name, and email address.
Now, registering for that webinar means that they now have a special link to attend the webinar and they will get email reminders as the webinar approaches over the next couple of days, letting them know that you registered, and here is the link to join once this live event starts.
Once a live event starts, that’s the fun part. What you should do is show up a few minutes early before the event starts. Share your screen. You click a button and now anything that you can view on your computer – such as your desktop, a web page, even a PowerPoint presentation – now everyone else can see that as well. This is very powerful because you can put together a simple PowerPoint slideshow with some pictures or bullet points, put on a headset, talk, and reach hundreds – if not thousands – of people who are on that live call at this very second.
You can record that webinar, show it to others, make a DVD out of it, make a product. But the point is, you show your screen, you speak out your voice, and you can show anyone anything that can be done on a computer. Show them a PowerPoint, bring up a web page, show a piece of software, draw on the screen, present whatever it is you have to present – that’s how you get a live webinar event rolling.
Schedule it. Promote it. Present it. I look forward to seeing you on your next webinar.