Give teleconferences on a regular schedule so your prospects and clients can get in the mindset of attending them as part of their weekly schedule. The more you do this the more they will keep you in mind as a priority. Keep in mind where your customers live. What time zones do you contend with? When are the most convenient time and day for them? When is the teleconference most convenient for you and your schedule? When are you at your best? How likely are customers available at that time and day? Do you have enough advanced notice to advertise the event? Most people need some notice to prepare for the webinar. Email them at least a week prior and then give reminders two days before and the day of the event. Understand your attendee’s needs and wants and respond to that with new information and cutting-edge techniques and practices and you will draw a crowd of regulars.
Test your teleseminar sign up procedure. Remove any barriers to entry that make it difficult or complicated for the attendees to sign up.
You may want to pre-deliver any handouts or material by letting them access it and download it from your website.
Want a good teleseminar? Give your audience new, quality information that addresses their questions, concerns, pains, needs.
The Teleconference Lead-in.
Warm-up with the audience. Tell an ice breaker. Introduce yourself without being boastful or arrogant. A warm-up isn’t fluff. It is designed to create a personal relationship. Help the audience become familiar with what is about to happen. What are they going to hear?
You may want to let some of the listeners introduce themselves or tell their story of why they are there on the teleseminar today. Create a supportive environment and encourage participation.
When you ask for questions from the audience you uncover their wants and needs. This is a great way to warm-up that gets the audience involved and is also a tie in. This important feedback can help you target the content to meet the audience’s needs. If you ask for questions and no one answers sometimes people need support to ask questions. Coax them with limited questions like, “what about…?” Or “what if….? Or “does anyone have trouble with…?” The trick is to get feedback even when no one answers. You ask the question as an audience member, like, “I know a frequent problem is XYZ, so what is the problem with XYZ?” and then proceed to answer the question.
If you have started the call and it appears that others are still coming into the conference, you can announce to start time it ‘3 minutes’. And then they will know the countdown for the event to start without getting fidgety.
Without good quality information, you could have a great delivery and your teleconference would still suck. You want to motivate your audience to pay attention and addressing their needs is your ticket to their hearts. Be relevant to their needs. Let them hear that you know their pains and needs.
Be honest, sincere, and entertaining. Your audience needs to hear about your expertise, but you don’t have to embellish it or exaggerate it. Tell stories, use facts, present material that is correct and believable. If possible, have someone give you a brief introduction to open your teleseminar. This is the equivalent of a third party introduction for a speaker of a keynote presentation and sets you apart as the subject matter expert.
Be well-organized. Have 3 to 12 points you want to focus on. Keep your call from 30 to 90 minutes long. Be visual. Talk in pictures, stories, descriptions. Think in bullet points. Again keep those bullet points from 3 to 12 so you don’t overwhelm the audience. 12 points is the upper cognitive limit. Without mental pictures or bullet points, that limit is greatly reduced. Prepare your teleconference like you would a live presentation. Describe and show. Get participation when you can. If your point requires a visual make sure the handouts were accessible by computer ahead of time. If you can, avoid using visual aids as a requirement for your points unless you use a computer screen conferenced in with your teleseminar. Be relevant and organized. Their time is money to them. Honor their time. They expect you to be organized and prepared.
After your teleconference, follow-up with the attendees. Set up your autoresponder to offer related products they can purchase. Also, do this at the end of every call; it’s called backend sales.
Let them know your calendar of events, and ask for feedback on the benefits they took away from attending the teleconference. Use that feedback as testimonials for your website and future teleconferences. Make sure you stay in touch with the attendees within 72 hours. We touch base again with teleconference attendees within 24 hours. We find the 24-hour timeframe is ideal.