Get to know the best PR campaign suitable for your organization and brand
We help our clients to place their newsworthy stories worldwide or to the select targeted country in front of the media, stakeholders, and the public who have opted-in to monitor news on different topics. We also help them to build and shape the perceptional relationship between their brands and the target market in a positive manner to earn their trust consistently in line with the corporate objectives using technological tools.
WHAT WE CAN DO FOR YOU
Press Release Distribution and Syndication Model
The press release with the media assets increases the online visibility of a brand and provides backlinks that are valuable to the website as part of an SEO strategy. We recommend regular issuance of a press release to maintain a presence in the Search Engine Results Page (SERPs). A press release content that is relevant and newsworthy can catch the eye of journalists and get picked up by top news sites. Our online press releases usually contain built-in multimedia, social media, and search engine optimization features to invite attention. Our model follows a sequence starting with the reach anticipation, targeting, monitoring, and analytics that delights the customers for goals attainment.
We ensure that the content of our clientele’s press releases is newsworthy and informative and distributed and syndicated to thousands of media outlets to create awareness and publicity for their brands with optional global and regional penetrations.
Submitting a press release with media assets for distribution and syndication expands online reach to achieve high rank in search results on search engines and capture massive traffic for lead generation, and engagement that converts to the desired goals.
At the instance of our clientele, we target press release distribution and syndication incorporating media assets to the desired area of coverage – local, regional, and global for pickup by journalists for maximum visibility to achieve their goals.
We monitor the reactions of mentions on the web and social media of the press release and know who said what, identify influencers, and sentiments behind the stories. We also listen to what is being said, engage the audience, and use the share of voice and tone of voice including competitors’ reviews for planning purposes. We use reports in analytics to empower quality decisions.
Get in touch with us concerning your next press release distribution and syndication campaigns for the launching of a new product or service, a new business partnership, a new hire, a contest, webinar/training/ speaking engagement, a new white paper/ebook/video and audio, lawsuit, sale and promotion, award and accolade, website/application launch or new features, a new client, reaction to news or current events, etc.
Let’s talk. Contact us now!
“Reputation matters because your behind is always behind you.” – Happy Masina
“Since we cannot change reality, let us change the eyes which see reality.” - Nikos Kazantzakis
Viv Segal of Sefin Marketing
“PR means telling the truth and working ethically – even when all the media want is headlines and all the public wants is scapegoats. Public relations fails when there is no integrity.” – Viv Segal of Sefin Marketing
James E. Grunig
“We believe PR should be practiced to serve the public interest, to develop mutual understanding between organizations and their publics.” – James E. Grunig
“It takes 20 years to build a reputation and five minutes to ruin it. If you think about that, you’ll do things differently.” – Warren Buffet
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